Ladies tend to do all sort of things in clothes that don’t involve making sultry pouting faces, or extending their spines at 45-degree angles and throwing their arms over their heads so their hair can catch some fan wind in just the right way. To look at most clothing advertisements, you might not guess that women participate in a number of relatively mundane activities every day, like eating alone, or riding public transportation, or going to work. H&M’s new ad for their Autumn 2016 collection is a subversive departure from the fashion industry’s usual idea of what it means to be ladylike—and it’s freaking awesome.
The video celebrates all the very different ways one can be a lady, and features women with a range of body types and ethnicities including ‘70s icon Lauren Hutton, transgender model Hari Nef, boxer Fatima Pinto, and Jillian Hervey, one half of the duo Lion Babe who turn Tom Jones’s kind of creepy, condescending "She’s a Lady" into a tongue-in-cheek feminist anthem in the advertisement.
Since you probably also don’t spend most of your time staring into the distance while standing on the edge of a stunning rock formation with your dress blown back by an ocean breeze, here are some things you might actually do in your clothes that will make you want to check out H&M’s new collection.
Get distracted by how cute you are and dance around in the bathroom mirror when you should be getting ready for some hellish night shift.
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Go out to a fancy dinner with your friends right after you get paid, and check your teeth in the silverware.
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Kick some ass at an important presentation you’ve been preparing for over the last two weeks.
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Check yourself out in the elevator mirror between floors.
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Take back the train from manspreaders.
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Wait for a bus that the transit tracker said was supposed to be there twenty-three—no, twenty-four—minutes ago.
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Unzip your pants before eating a whole thing of fries for dinner:
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Leave in the middle of a dull party conversation with some dude who insists on explaining the importance of negotiating for employee stock options to you like you’re not Lauren F*cking Hutton:
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You know, just lady things. Watch the entire awesome video below.
