Lady Gaga Has Officially Joined Forces with Tiffany's

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Ahead of her upcoming, highly anticipated Super Bowl performance this Sunday, Lady Gaga announced that she is teaming up with legendary jewelry brand Tiffany & Co. to be the face of their newest collection, entitled Tiffany HardWear.

"I am honored to be a part of the @TiffanyAndCo family, just one lady in a long line of generations of women," the bi popstar and LGBT activist said on Instagram of the collaboration. "We are not only proud to receive jewelry as a gift, but to know the glamour of being strong, ambitious, and creative in how we love ourselves...turning our problems into platinum."

"As fiercely feminine as our new #TiffanyHardWear collection, she captures the power and energy of New York," Tiffany's said in a statement on their own Instagram account about working with the Grammy winner.

Watch a short commercial spot for Gaga and Tiffany's below, and visit the Tiffany & Co. website for more information.

h/t: CNN Money

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Raffy is a Los Angeles-based writer, editor, video creator, critic, and digital director of Out Magazine. The former editor-in-chief of PRIDE, he is also a die-hard Rihanna and Sailor Moon stan who loves to write about all things pop culture, entertainment, and identities. Follow him on Instagram (@raffyermac) and Twitter (@byraffy), and subscribe to his YouTube channel.