To show support for the LGBTQ community, IBM made a very bold statement: they released a rainbow version of their logo. According to their blog, the asset is meant to demonstrate the company's devotion to “diversity, acceptance and inclusion.”
In a blog post, IBM’s Chief Diversity Officer Lindsay-Rae McIntyre said, “IBM established an equal pay policy for men and women in the 1930’s, and an equal opportunity policy 11 years before the Civil Rights Act became law. We were among the first companies to include sexual orientation as part of our Equal Opportunity policy, and we extended domestic partner benefits to gay and lesbian employees in the U.S. almost 20 years ago. And our progress has not stopped.”
McIntyre continued,“For nearly its entire history, IBM has been a progressive leader in diversity, advocacy and innovation. We proudly pay tribute to Baker’s original vision in the adaptation of our corporate logo as a way to demonstrate our solidarity, support and continued commitment to the rights of the LGBT community."
The rainbow looks good on you, IBM.