Casey Conway, a gay, aboriginal, former National Rugby League player in Australia, lent his body and voice to a campaign targeting the Top End of the country's Northern Territory, according to NTNews. The campaign takes sexy men like Conway and paints an inviting, positive, shameless picture of sexual health, which is important for the Northern Territory which has the highest rates of sexually transmitted infections in the country.

The message of the campaign is simple: get tested at least once every season. A simple yet necessary message in a world where--because it's not just Australia--where people are uncomfortable and ashamed taking ownership of their sexual health and/or going to the appropriate offices to get tested for sexually transmitted diseases or infections. It's a societal norm of avoidance that ravages communities across the spectrum. The campaign and Conway hope to help combat the stigmas that prevent people from making the right choices

Conway's career in rugby was cut short due to injury, but he has since worked as a swimsuit model and youth worker. It's not surprising that Conway found other work, considering he looks like this:

 

A photo posted by CASEY CONWAY (@casey_conway) on Aug 10, 2016 at 12:25pm PDT

 

A photo posted by CASEY CONWAY (@casey_conway) on Sep 13, 2016 at 11:46pm PDT

 

A photo posted by CASEY CONWAY (@casey_conway) on Oct 4, 2016 at 1:13am PDT

 

A photo posted by CASEY CONWAY (@casey_conway) on Jul 14, 2016 at 11:05pm PDT