Maybelline Debuts Its First Male Spokesmodel

Maybelline Model
PRIDE Editor

Remember when CoverGirl signed budding makeup artist James Charles as its first CoverBoy? Apparently, their pioneering efforts to embrace genderfluidity started a trend in the cosmetic industry, and Maybelline has followed suit. The makeup brand announced beauty vlogger Manny Gutierrez as its first-ever male ambassador.

With more than two million subs on YouTube and three million followers on Instagram, Gutierrez is already a heavy hitter in the beauty world. He stars in Maybelline's "That Boss Life" campaign alongside fellow Insta-famous beauty blogger Shayla Mitchell (aka @makeupshayla). Together, they're promoting Big Shot Mascara.

 

A video posted by Manny Gutierrez (@mannymua733) on

Gutierrez took to Instagram to express his enthusiasm, "So excited to finally announce that I am part of the Maybelline #BigShotMascara campaign!" He continued, "Honestly, I couldn't be more honored thrilled! Thank you to Maybelline for taking a chance on me! I look forward to working together so much more."

 

A photo posted by Manny Gutierrez (@mannymua733) on

 

 

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