Taylor Zakhar Perez gets caught in changing room in new Lacoste campaign

Lacoste has unveiled its brand-new underwear campaign today, which once again features actor Taylor Zakhar Perez. Since becoming a brand ambassador in January 2025, the Red, White & Royal Blue heartthrob has expanded his creative collaboration and deepened his overall relationship with Lacoste.

In the campaign, Perez showcases Lacoste's iconic underwear shoot in a Parisian gym — photographed by Angelo Pennetta, filmed by Simon Cain, and with styling by Jason Bolden.

Perez wrote in a statement, "Accompanying Lacoste through its shows, cultural moments, and special projects over the past year has been deeply meaningful to me."

"This campaign feels intimate, powerful, and very sincere to me," the actor noted, "celebrating confidence, craftsmanship, and the quiet strength of Lacoste's heritage reimagined boldly for today."

"Each collaboration has felt deeply intentional, fostering a strong partnership that this campaign reveals with playful, vibrant energy," Perez added.

The actor remarked, "I'm so grateful to Lacoste for the trust and creativity this year. My quiet hope is that this campaign leads to more private moments of effortless abandon."

Scroll through to see highlights — of which there are several! — from Taylor Zakhar Perez's video for this brand-new campaign with Lacoste.