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Gucci Enlists Elliot Page For His First-Ever Fragrance Campaign

Gucci Enlists Elliot Page For His First-Ever Fragrance Campaign

Elliot Page
Getty, Axelle/Bauer-Griffin/FilmMagic

The designer also tapped Julia Garner and rapper A$AP Rocky for the campaign.

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The Umbrella Academy star Elliot Page is gearing up for his first-ever fragrance campaign for the Gucci Guilty scent.

Page has signed on to be the face of the fragrance alongside actor Julia Garner and rapper A$AP Rocky. The campaign was shot by photographer Glen Luchford and will debut on March 1st, 2023.

According to a press release, the campaign “sees Rocky, Garner, and Page personify an ode to self-acceptance, friendship, and love in all its forms through a story of tenderness, imagination, and curiosity.”

This is a big moment for Page, who came out as transgender in 2020, as well as Gucci, in terms of LGBTQ+ representation. He hasn't announced the collaboration on his social channels just yet, but in 2020 the Oscar-nominated actor wrote that they use he/they pronouns and that he feels "overwhelming gratitude for the incredible people who have supported me along this journey. I can’t begin to express how remarkable it feels to finally love who I am enough to pursue my authentic self," adding, "I will offer whatever support I can and continue to strive for a more loving and equal society."

We're glad to see Gucci supporting Page and the transgender community!


Gucci has a Fall/Winter 2023 fashion show coming up in Milan on February 24, so we'll just have to wait and see if Page is in attendance.

Earlier this month, Page posted a photo of the cast and crew of Umbrella Academy on Instagram and captioned it "The final season", so we're already mourning the beloved Netflix series as well.

Why is Elliot Page so famous?

In March 2021, he became the first openly trans man to appear on the cover of Time.

Is Elliot Page still in Umbrella Academy?

Yes! Page will appear in the upcoming fourth season of the hit Netflix series.

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Taylor Henderson

Taylor Henderson is a PRIDE.com contributor. This proud Texas Bama studied Media Production/Studies and Sociology at The University of Texas at Austin, where he developed his passions for pop culture, writing, and videography. He's absolutely obsessed with Beyoncé, mangoes, and cheesy YA novels that allow him to vicariously experience the teen years he spent in the closet. He's also writing one! 

Taylor Henderson is a PRIDE.com contributor. This proud Texas Bama studied Media Production/Studies and Sociology at The University of Texas at Austin, where he developed his passions for pop culture, writing, and videography. He's absolutely obsessed with Beyoncé, mangoes, and cheesy YA novels that allow him to vicariously experience the teen years he spent in the closet. He's also writing one!