The Umbrella Academy star Elliot Page is gearing up for his first-ever fragrance campaign for the Gucci Guilty scent.

Page has signed on to be the face of the fragrance alongside actor Julia Garner and rapper A$AP Rocky. The campaign was shot by photographer Glen Luchford and will debut on March 1st, 2023.

According to a press release, the campaign “sees Rocky, Garner, and Page personify an ode to self-acceptance, friendship, and love in all its forms through a story of tenderness, imagination, and curiosity.”

This is a big moment for Page, who came out as transgender in 2020, as well as Gucci, in terms of LGBTQ+ representation. He hasn't announced the collaboration on his social channels just yet, but in 2020 the Oscar-nominated actor wrote that they use he/they pronouns and that he feels "overwhelming gratitude for the incredible people who have supported me along this journey. I can’t begin to express how remarkable it feels to finally love who I am enough to pursue my authentic self," adding, "I will offer whatever support I can and continue to strive for a more loving and equal society."

We're glad to see Gucci supporting Page and the transgender community!

Gucci has a Fall/Winter 2023 fashion show coming up in Milan on February 24, so we'll just have to wait and see if Page is in attendance.

Earlier this month, Page posted a photo of the cast and crew of Umbrella Academy on Instagram and captioned it "The final season", so we're already mourning the beloved Netflix series as well.