Popular TikTok couple Nicky Champa and Pierre Boo are among the influencers popping up in campaigns for Fenty Beauty’s Fenty Eau de Parfum.
While perfume ads have traditionally skewed heteronormative — and been aimed almost exclusively at women — Fenty is once again aiming for inclusivity with their products.
Champa shared an ad the two participated in for the company last week, which features them talking about the perfume and walking throughout Paris. It’s as romantic of an ad as you would expect when it comes to perfume, showing the couple kissing, holding hands, and generally being sweet with one another.
“There’s no gender to it. I love that,” Champa says of the product.
Fans congratulated them on the opportunity, with one writing on TikTok that “nothing is more beautifully romantic than you and Pierre…enjoying each other’s company in the streets of Paris!!”
“So proud of you both, the way this is created is so romantic, beautiful its just you and your love story,” said another.
The TikTokers weren’t the only LGBTQ+ couple included in the ad campaign, either. Late last year, Fabiola Valentín and Mariana Varela — also known as Miss Puerto Rico and Miss Argentina, respectively — went viral for announcing out of the blue that they had been dating for two years and had just gotten married.
They also created an ad for Rihanna’s beauty company, celebrating their romance and, of course, Fenty Eau de Parfum.
Does Rihanna own Fenty?
Rihanna founded Fenty, which launched in 2019.
Why is it called Fenty?
The company is called Fenty because Rihanna's given name is Robyn Rihanna Fenty.
Why is Fenty so popular?
Fenty has focused on inclusivity from the start, creating makeup for a wide variety of skin tones and continuing that aim for inclusivity as they have expanded into other products.
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