Diesel Draws Controversy with Homophobic Slur Jacket

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Rachel Kiley

Diesel is facing strong criticism online after releasing a jacket emblazoned with the word “faggot.”

Last month, the fashion brand debuted their “Hate Couture” line, a series of limited edition clothing featuring hateful words chosen by celebrities to correlate with abuse they’ve received online. Celebrities such as Nicki Minaj, Bella Thorne, and Gucci Mane have participated, calling out their haters and embracing Diesel’s slogan for the line: “The more hate you wear the less you care.”

Tommy Dorfman, an openly gay actor best known for his role in 13 Reasons Why, chose the word “faggot.”

Though the ad campaign began in September, pushback on social media has come in waves, with Twitter users criticizing the brand for using a word that continues to be used against the LGBTQ community and that many consider violent and actively harmful.

 

 

Others argue that “faggot” is being reclaimed by the community the same way “queer” often has been, and that Diesel is on point with the campaign.

 

The jacket appears to currently only be available in the Diesel UK online store, though homophobia is readily available everywhere.

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