Adidas' New Pride Shoe Is the Coolest One Yet

Raffy Ermac

In its continued effort to bring people the most stylish kicks while also simultaneously supporting the LGBT community, atheletic powerhouse adidas just released images of a special edition of their popular Ultra Boost sneakers featuring a rainbow heel—and we're officially obsessed.

Shoe site Sneaker News reports that the pro-LGBT sneaker will be officially released in May (just in time for Pride Month in June), although there aren't many other details available yet. 

As NewNowNext points out, this latest shoe release is just another example of the iconic brand's continued stance in support of queer people and queer athletes. They've already released rainbow versions of their legendary Superstar and Stan Smith sneakers (with proceeds of those shoes benefiting LGBT charities), and have added legal protections in their contracts that prevent closeted LGBT athletes from losing their adidas endorsements if they ever choose to come out publicly.

We may not know just yet how much these rainbow-tastic sneakers go for, but one things is for sure: we'll be going out to buy a pair of these babies as soon as we can!

h/t: NewNowNext & Sneaker News


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