Gucci Is Taking a Stand for Diversity in Its Upcoming Campaign

The fashion industry has always had a problem with diversity. Last year's Fall 2016 runway shows during New York Fashion Week were the most diverse ones yet, but despite that step forward, according to The Fashion Spot, only 31.9 percent of models were nonwhite.

For it's Pre-Fall 2017 campaign, though, iconic luxury label and fashion powerhouse Gucci looks to be hoping to help change those statistics. 

While details are still scarce, The Cut reports that the brand recently took to their Instagram account to unveil casting-call style videos of some of the models they plan to use in their upcoming campaign. All the models Gucci decided to feature in these videos are Black, and that's a huge deal when you consider that Black models accounted for less than 10 percent of the models walking in international Fashion Week runway shows just two years ago in 2015.

We can't wait to see what Gucci has in store for us this year, but from the looks of it, it's going to be inclusive and great.

Watch some of Gucci's videos ramping up for their Pre-Fall 2017 campaign for yourself below.

 

Sharifa, 22. “My spirit animal would be… you know baby giraffes they can be a bit awkward sometimes because they are growing into their legs.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017

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A video posted by Gucci (@gucci) on Jan 26, 2017 at 4:26pm PST

 

Franck, 20. “I dance afro beat, afro house, jerk, turfing… a mix of everything.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.

A video posted by Gucci (@gucci) on Jan 26, 2017 at 5:05am PST

 

Camille, 21. What’s your spirit animal? “I’d say an elephant.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.

A video posted by Gucci (@gucci) on Jan 26, 2017 at 2:58am PST

h/t: The Cut