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Gucci Is Taking a Stand for Diversity in Its Upcoming Campaign

Gucci Is Taking a Stand for Diversity in Its Upcoming Campaign

Gucci Is Taking a Stand for Diversity in Its Upcoming Campaign

The brand's Pre-Fall 2017 campaign is looking to cast plenty of models of color.

byraffy

The fashion industry has always had a problem with diversity. Last year's Fall 2016 runway shows during New York Fashion Week were the most diverse ones yet, but despite that step forward, according to The Fashion Spot, only 31.9 percent of models were nonwhite.

For it's Pre-Fall 2017 campaign, though, iconic luxury label and fashion powerhouse Gucci looks to be hoping to help change those statistics. 

While details are still scarce, The Cut reports that the brand recently took to their Instagram account to unveil casting-call style videos of some of the models they plan to use in their upcoming campaign. All the models Gucci decided to feature in these videos are Black, and that's a huge deal when you consider that Black models accounted for less than 10 percent of the models walking in international Fashion Week runway shows just two years ago in 2015.

We can't wait to see what Gucci has in store for us this year, but from the looks of it, it's going to be inclusive and great.

Watch some of Gucci's videos ramping up for their Pre-Fall 2017 campaign for yourself below.

h/t: The Cut

 

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Raffy Ermac

Digital Director, Out.com

Raffy is a Los Angeles-based writer, editor, video creator, critic, and digital director of Out Magazine. The former editor-in-chief of PRIDE, he is also a die-hard Rihanna and Sailor Moon stan who loves to write about all things pop culture, entertainment, and identities. Follow him on Instagram (@raffyermac) and Twitter (@byraffy), and subscribe to his YouTube channel

Raffy is a Los Angeles-based writer, editor, video creator, critic, and digital director of Out Magazine. The former editor-in-chief of PRIDE, he is also a die-hard Rihanna and Sailor Moon stan who loves to write about all things pop culture, entertainment, and identities. Follow him on Instagram (@raffyermac) and Twitter (@byraffy), and subscribe to his YouTube channel