TV
Casually Inclusive H&M Holiday Ad Features Sweet Gay Kiss
Casually Inclusive H&M Holiday Ad Features Sweet Gay Kiss
And it's set to Judy Garland.
rachelkiley
December 09 2019 10:05 AM EST
May 31 2023 3:13 PM EST
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Casually Inclusive H&M Holiday Ad Features Sweet Gay Kiss
And it's set to Judy Garland.
If Judy Garland singing “Have Yourself a Merry Little Christmas” doesn’t compulsively make you cry regardless of the circumstance, there may be something broken inside of you.
So throw it on top of a montage of an incredibly vast array of people enjoying their holidays as part of an H&M ad, and yeah, it’s a pretty effective commercial.
The new campaign centers around the idea that we should “enjoy the moments in between,” and spends a full minute and a half showing us moments that aren’t generally considered the peak points of the winter holidays.
Many of them aren’t romantic, but we do get a very sweet stairwell kiss between two guys. A blip of representation in a commercial that seems to do its best to scroll through all walks of life in a short time.
Unfortunately, not everyone can handle .3 seconds of a gay kiss in 90 seconds worth of heterosexual comment. The commercial has a high percentage of thumbs down on YouTube, and comments have been turned off. Meanwhile, on Instagram, H&M has been deleting comments that specifically rail against the LGBTQ community.
But still, it’s far from the first time H&M has included queer representation in its ads, and undoubtedly will not be the last. And seeing queer representation at Christmastime, a holiday that is family-oriented and can often be extra tough for LGBTQ people, if not pointedly dismissive, is particularly meaningful to some.
\u201cStahpppppp. That gay stairwell kiss may make me shop at H&M. \ud83c\udff3\ufe0f\u200d\ud83c\udf08\ud83d\udc96\ud83e\udd29\ud83e\udd84\u201d— Chase Anderson, MD, MS (K.C. Ardem) \ud83e\uddb8\ud83c\udffd\u200d\u2642\ufe0f\ud83c\udff3\ufe0f\u200d\ud83c\udf08 (@Chase Anderson, MD, MS (K.C. Ardem) \ud83e\uddb8\ud83c\udffd\u200d\u2642\ufe0f\ud83c\udff3\ufe0f\u200d\ud83c\udf08) 1575847778
Bring on the queer Christmas commercials! The homophobes can handle their coal.
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Rachel Kiley is presumably a writer and definitely not a terminator. She can usually be found crying over queerbaiting in the Pitch Perfect franchise or on Twitter, if not both.
Rachel Kiley is presumably a writer and definitely not a terminator. She can usually be found crying over queerbaiting in the Pitch Perfect franchise or on Twitter, if not both.
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