Pepsi's newest ad campaign starring Kendall Jenner as a protester is... problematic to say the least.
In the ad, we catch Kendall Jenner in the midst of a photoshoot when she notices the protest going on right outside her window. She wipes off her lipstick and tosses her blonde wig to the nearest Black woman and joins the march. She grabs a Pepsi and heads to the front lines, hands it to a police officer, and thunderous applause erupts from the crowd in a seemingly "We did it guys!" vibe. It's strange to say the least, complete with imagery directly reflecting Black Lives Matter protests from the last few years.
Twitter ripped the ad to shreds, including accolated activist Martin Luther King Jr's daughter, Bernice King. Take a look at a few of the funniest tweets below.
None— \ud83c\udf31crft (@\ud83c\udf31crft) 1491356231
Pepsi's going to have a rough time with this one...
