Even Martin Luther King Jr.'s Daughter Couldn't Believe Kendall Jenner's Cringey Pepsi Ad

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Pepsi's newest ad campaign starring Kendall Jenner as a protester is... problematic to say the least.

In the ad, we catch Kendall Jenner in the midst of a photoshoot when she notices the protest going on right outside her window. She wipes off her lipstick and tosses her blonde wig to the nearest Black woman and joins the march. She grabs a Pepsi and heads to the front lines, hands it to a police officer, and thunderous applause erupts from the crowd in a seemingly "We did it guys!" vibe. It's strange to say the least, complete with imagery directly reflecting Black Lives Matter protests from the last few years.

Twitter ripped the ad to shreds, including accolated activist Martin Luther King Jr's daughter, Bernice King. Take a look at a few of the funniest tweets below.

None
— \ud83c\udf31crft (@\ud83c\udf31crft) 1491356231

\u201cIf only Daddy would have known about the power of #Pepsi.\u201d
— Be A King (@Be A King) 1491408917

— (@)

\u201cnever thought i'd say the phrase "Roxxxy Andrews did it better" but here we are\u201d
— adam moussa (@adam moussa) 1491345617

\u201cif only she'd given them a pepsi\u201d
— vicky mochama (@vicky mochama) 1491344124

— (@)

\u201cJ. Edgar Hoover takes aim from the grassy knoll. The motorcade approaches. He fires. JFK raises a #Pepsi to his lips, blocks the bullet.\u201d
— Patton Oswalt (@Patton Oswalt) 1491352610

— (@)

— (@)

\u201chttps://t.co/jLxdu8kOdL\u201d
— Anthony Oliveira (@Anthony Oliveira) 1491368668

\u201cActual footage of the Coca Cola headquarters right now.. #PEPSI\u201d
— LEO\u2019S GROOVE (@LEO\u2019S GROOVE) 1491349047

\u201cNevertheless, she Pepsisted.\u201d
— Matt Negrin, HOST OF HARDBALL AT 7PM ON MSNBC (@Matt Negrin, HOST OF HARDBALL AT 7PM ON MSNBC) 1491348142

Pepsi's going to have a rough time with this one...

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Taylor Henderson is a PRIDE.com contributor. This proud Texas Bama studied Media Production/Studies and Sociology at The University of Texas at Austin, where he developed his passions for pop culture, writing, and videography. He's absolutely obsessed with Beyoncé, mangoes, and cheesy YA novels that allow him to vicariously experience the teen years he spent in the closet. He's also writing one!