The story of Goldilocks and Three Bears has officially been updated for the modern era. In their newest ad campaign, British honey company Rowse reimagined Goldilocks with three hunky, gay bears instead.

(I officially volunteer as tribute to be Goldilocks.)

Phil, Joel, and Matt make up Papa Bear, Middle, Bear and Baby Bear respectively, living together in a cabin in the middle of the woods. They will make you ~swoon!~

(Below is just one of the actors who plays, or rather, is a bear!)

 

Feeling MIGHTY mischievously hungry today (and clearly very thirsty too). First day back in the gym for quite a while and all I can think about is burgers, fries, cake, aperol, pimms... and clearly last summer when this pic was taken, my diet consisted of armpit and nothing else time to stop eating so bad for a bit, no more mañanas!! @cleverprimeuk

A post shared by Athlete | Model | Writer (@mrmattlister) on Jul 31, 2017 at 9:23am PDT

As part of the ad campaign, the three bears are teaming up for this short-form, online cooking show. The first of three installments runs slightly less than two minutes. 

It’s all in the name of encouraging "more people to put more honey on porridge," Jules Chalkley, creative director of BMB, the company that produced the clip, told AdWeek. "We wanted to find the ultimate advocates for porridge and honey."

Chalkley continued:

"It was important to find the characters that would make it feel authentic and genuine, who we could trust to accurately represent the gay bear community...We cast and wrote very carefully, taking advice from people within the community, and encouraged the cast to co-write the scripts and be their genuine selves."

All I can say is...YES! This makes us want to start pouring honey on our porridge. Screw it, look at these guys! Let's start pouring honey everywhere!!