Sydney Sweeney may face legal trouble after hanging bras from the Hollywood Sign in Los Angeles as a promotional stunt for the lingerie brand she's launching. In a video uploaded to Instagram, the actress and a group of people drove up to the sign at night, broke through the fence, and climbed it, throwing lingerie sewn together into a rope over the letters of the landmark.
The Euphoria actress did not have permission for this, the president and CEO of the Hollywood Chamber of Commerce, Steve Nissen, said in a statement to the Los Angeles Times: "The production involving Sydney Sweeney and the Hollywood Sign … was not authorized by the Hollywood Chamber of Commerce nor did we have prior knowledge of it.”
The publication also reported that her production company, Persuasion Pictures, had a filming permit from Los Angeles’s official film office, FilmLA, but not the Chamber of Commerce, the official owners of the Hollywood Sign.
It's unclear whether the authorities will take any legal action just yet. Sweeney has been a hotbed for controversial marketing campaigns — she's collaborated with Dr. Squatch to sell a limited edition soap with real droplets of her bathwater and she was the face of an American Eagle ad campaign that was criticized for have "white supremacist dog whistles" that "promoted eugenics."
Sweeney also marked a career milestone this week; her film The Housemaid, costarring Amanda Seyfried and directed by Paul Feig, hit the $300 million mark in global box-office sales. It's now the highest-grossing film featuring Sweeney as well as Feig, surpassing sales for his 2011 blockbuster comedy Bridesmaids.
