The beauty in the campaign for Play Out, a genderless underwear brand featuring Emily Jensen (and her friends) of FlatTopper Pride, is not only brave and necessary, but an incredibly powerful way to raise breast cancer awareness, especially in the LGBT community.

Many women who undergo a mastectomy choose to forego breast reconstruction. These women lovingly refer to themselves and the others who make the same decision as "going or living flat," according to BreastCancer.org. 

Emily, the founder of FlatTopper Pride, and her friends Jodi Jaecks and Melly Testa all chose to receive a bilateral mastectomy after early diagnosis, opting out of reconstruction, Emily told Metro.

Play Out's most recent campaign allowed them to proudly showcase their surgery scars and create quite the buzz in several large communities.

Hitting many birds with one stone, this campaign manages to highlight gender neutrality, breast cancer awareness, forgoing breast reconstruction, and all-around queer pride. 

All while hoping to motivate people to buy gender-neutral underwear.

"We want to share their photographs, stories, and experiences with you in the hopes that other breast cancer patients, especially in the LGBTQ community, will find role models, support and inspiration," notes Play Out's website.

If these photos don't tug enough at your heartstrings (and who even are you if they don't?), the extreme comfort these undergarments seem to offer is enough to get anyone, man, woman, or child, to want a pair of Play Outs.

Check out video of the campaign here: