10 Reasons Mary Lambert's "Hang Out With You" is Our New Fave Gal Pal Video

In today's entertainment industry, it's not enough to have just one job like actor, director, or singer — one needs to be a multi-hyphenate to succeed. The same goes for influencers, but many of them use the platforms that made them go viral to launch their subsequent careers.

Take Aliyah Bah, better known by her stage name Aliyah's Interlude. She exploded onto the scene with her effervescent personality on TikTok and shared her namesake aesthetic with the world — AliyahCore. This dressing technique is a blend of the artist's signature alt-emo style with Y2K and Harajuku street-style aesthetics. In 2023, the hashtag for her AliyahCore had over 400 million views across the videos that used it — and the moment was encapsulated in a mega-viral song she released called "IT GIRL," which showcased her rapping abilities and became a spectacle in its own right.