Kmart Introduces Same-Sex Family Doll Sets

Kmart Australia just raised the bar for LGBTQ inclusion when it comes to toys for kids.

The retailer introduced a new series of same-sex family doll sets just in time for Christmas. Each set comes with two parents, two kids, a dog or cat, and some assorted accessories.

While the dolls aren’t the most diverse creations in the toy aisle — they’re all white and there’s no facial variety within gender lines — the fact that the options are mom-dad parents, mom-mom parents, or dad-dad parents is still pretty revolutionary.

What’s even more fascinating is that if you order the dolls online rather than buying them in the store, it’s a total crapshoot as to which set you’ll get. This randomness often happens when purchasing cheap mass produced toys from certain online retailers, but it’s usually related more to not knowing whether your kid will end up with a pink or a purple plastic pony, as opposed to leaving the door open for an important conversation with your kid about representation and the different types of families that exist in the world.

This new line of Kmart dolls comes shortly after Barbie-maker Mattel announced its new line of gender inclusive dolls, Creatable World. Those dolls come in a range of skin tones and include customizable wigs and clothing, along with accessories that would appeal to a range of kids regardless of gender.

The Creatable World dolls have predictably already faced backlash from groups like One Million Moms, who believe that allowing kids to explore outside of the confines of traditional gender roles is “confusing” and “sinful.”

While we’re sure they are just as flustered about Kmart selling happy queer family dolls, no organized backlash against the new sets seems to have begun…yet.

Meanwhile, over in Australia, these $15 family playsets are reportedly out of stock throughout most of Sydney and Melbourne. But you can always roll the dice online and see which set you end up with.