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Listerine's Pride Bottle Is Leaving a Bad Taste in People's Mouths
Nothing says performative allyship like a rainbow-colored bottle of mouthwash!
As we celebrate Pride Month, big businesses everywhere are rolling out their rainbow-colored merchandise in an effort to show solidarity for and make it seem like they care about the LGBTQ+ community. We've seen rainbows slapped on ridiculous things from shampoo bottles to socks, and now, thanks to Listerine, we can now add bottles of mouthwash to that list!
Luckily, a lot of people can see past this blatant example of corporate queer pandering and wasted no time in roasting Listerine for it:
\u201cpride listerine to wash the mediocre dick out of my mouth\u201d— www.nico (momo mix) (@www.nico (momo mix)) 1558407112
\u201cat last i can wash my gay hair and rinse my gay mouth while feeling truly seen\u201d— David Mack (@David Mack) 1558383596
\u201cThe Pride Listerine from Target is great to have on hand for when he comes over on his way home from work and needs to freshen up afterwards before returning to his wife and kids.\u201d— Queer Catastrophe (@Queer Catastrophe) 1558477114
\u201cThis gives new meaning to taking pride in your hair and breath. \ud83e\udd23 As for the Listerine, it\u2019s a new way to taste the rainbow. Skittles not required. \ud83d\ude43\u201d— Sean Previl (@Sean Previl) 1558445799
\u201cwhat\u2019s more gay cock breath or listerine pride breath\u201d— clark \ud83e\uddda\ud83c\udffc\u200d\u2642\ufe0f (@clark \ud83e\uddda\ud83c\udffc\u200d\u2642\ufe0f) 1558489494
\u201c@mfbenji i will be the first openly gay man to fuck the LGBTQ Listerine Bottle\u201d— adam moussa (@adam moussa) 1558469025
\u201cToo scared to put *it* in your month just yet cuz you are \u201cnot gay, dude, let\u2019s just wrestle a bit and do other bro things\u201d? Try Listerine.\u201d— this is OKLA (@this is OKLA) 1558504610
\u201c@adamjmoussa only the gay who has mastered all 7 of these listerine spirits shall be our next supreme\u201d— adam moussa (@adam moussa) 1558469025
Nothing says Gay Pride quite like a gargle of Listerine!
Raffy is a Los Angeles-based writer, editor, video creator, critic, and digital director of Out Magazine. The former editor-in-chief of PRIDE, he is also a die-hard Rihanna and Sailor Moon stan who loves to write about all things pop culture, entertainment, and identities. Follow him on Instagram (@raffyermac) and Twitter (@byraffy), and subscribe to his YouTube channel.
Raffy is a Los Angeles-based writer, editor, video creator, critic, and digital director of Out Magazine. The former editor-in-chief of PRIDE, he is also a die-hard Rihanna and Sailor Moon stan who loves to write about all things pop culture, entertainment, and identities. Follow him on Instagram (@raffyermac) and Twitter (@byraffy), and subscribe to his YouTube channel.
