UPDATE: Equinox took to Twitter to address the news of Stephen Ross's Trump fundraiser.
\u201chttps://t.co/TDYcT0kG4L\u201d— Equinox (@Equinox) 1565207900
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Billionaire Stephen Ross, massive real estate developer, chairman of The Related Companies, and owner of Equinox, Soul Cycle, and many more luxury gym brands, is hosting a massive fundraiser for Donald Trump.
The fundraiser, held at The Sandcastle in the Hamptons, will charge $100,000 for photos and $250,000 for a roundtable discussion. The guest list boasts names like Jared Kushner, Donald Trump Jr., and many other senior members of the Trump administration. It's believed that the money raised will go to support Trump's reelection efforts.
The donations of Equinox's owner are especially upsetting considering the company brands itself as LGBTQ friendly. According to The Advocate, "Equinox has sold itself frequently as an LGBTQ ally, partnering with the House Ballroom community and supporting charities like House Lives Matterto assist marginalized sexual and gender minorities."
Advocate also reports that Stephen Ross gave more than $452,000 to political candidates and parties in the last election cycle, 93 percent of which were Republicans.
Now, many LGBTQ people are calling for a boycott of the popular brands.
\u201cHey @Equinox - what\u2019s your policy for canceling memberships once a member finds out your owner is enabling racism and mass murder?\u201d— billy eichner (@billy eichner) 1565193593
\u201cSTOP. PAYING. FOR. EQUINOX. THE STEAMROOM ISN'T WORTH IT.\u201d— Gabe Gonz\u00e1lez (@Gabe Gonz\u00e1lez) 1565186078
\u201cthe owner of equinox/soulcycle pivoting from pride month branding to hosting a trump fundraiser\u201d— David Mack (@David Mack) 1565195111
\u201cthen again if we start bullying hots every time they tag a photo at Equinox...\u201d— adam moussa (@adam moussa) 1565192098
\u201cyou can quit Equinox, but getting away from Stephen Ross' money is not so easy if you're a fan of cereal milk ice cream (he's financing the expansion of Milk Bar, Momofuku, Bluestone Lane, &pizza, and others) https://t.co/g3eyUCcFME\u201d— adam moussa (@adam moussa) 1565191124
