Always brand makes “feminine products” advertising history by using a single drop of red in a new maxi-pad ad.

The ad is pretty genius (I think), with the maze-like leak guard but the real power is in one tiny red dot.

TheFrisky.com comments:

Whoa. Is ... is ... is that what I thinkit is? Is this Always maxi-pad daring to suggest that red bloodis involved with a woman’s menstrual cycle? Such a thing has never before occurred in the history of tampon and pad ads, which usually imply that a soft, inoffensive blue liquid flows down there.

Bout bloody time.

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