We Can't Stop Watching This Pants Ad Featuring a Hockey Player's Ass

Dylan Larkin is suddenly our new favorite athlete of all time.

byraffy

A Michigan-based clothing company is putting all their best assets to good use for their latest ad campaign...and we can't stop watching.

\u201cWith the NHL season starting up tomorrow, we wanted to bring in a specialist to help shed light on a topic a lot of people are not comfortable talking about - The Hockey Butt.\u201d
— State & Liberty (@State & Liberty) 1570035797

Enlisting the help of National Hockey League player Dylan Larkin of the Detroit Red Wings, State & Liberty just released a new video ad showing off all the stretchiness and comfort of their Stretch Dress Pants. While sharing a testimonial about why he likes the pants so much, Larkin can be seen serving all of sorts of cakes while literally squatting in front of the camera, and literally everyone on the internet is hypnotized by the magnitude of his peach.

\u201cthis is the kind of targeting marketing i want to see from the NHL\u201d
— cayce \ud83c\udf35\ud83e\udd20 (@cayce \ud83c\udf35\ud83e\udd20) 1569989434

\u201c@cayceonthego the framing i\u201d
— cayce \ud83c\udf35\ud83e\udd20 (@cayce \ud83c\udf35\ud83e\udd20) 1569989434

\u201c@cayceonthego @kamilumin Baaaaaaaaaaabbbbbbbyyyyyyyyyyyy.\u201d
— cayce \ud83c\udf35\ud83e\udd20 (@cayce \ud83c\udf35\ud83e\udd20) 1569989434

None
— cayce \ud83c\udf35\ud83e\udd20 (@cayce \ud83c\udf35\ud83e\udd20) 1569989434

\u201c@cayceonthego @shayes287\u201d
— cayce \ud83c\udf35\ud83e\udd20 (@cayce \ud83c\udf35\ud83e\udd20) 1569989434

\u201c@cayceonthego\u201d
— cayce \ud83c\udf35\ud83e\udd20 (@cayce \ud83c\udf35\ud83e\udd20) 1569989434

\u201c@cayceonthego My godness. Im ready.\u201d
— cayce \ud83c\udf35\ud83e\udd20 (@cayce \ud83c\udf35\ud83e\udd20) 1569989434

If you work in marketing for a brand and are looking for ways to get people hooked on a product, take a page out of State & Liberty's book! The world needs more Hockey Butts!