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the advocate merchandise

Pride Refresh: Celebrate June renewed with ThePrideStore's top new arrivals

Unveil your boldest self this June with ThePrideStore’s latest arrivals, showcasing vibrant styles and innovative health solutions perfect for celebrating Pride in renewed, radiant spirit!

Spoil Daddy right this Father's Day with ThePrideStore's 'Daddies' Day' gift guide

Discover the ultimate Father's Day gift guide from ThePrideStore.com and spoil your daddy with the most exquisite and cheeky gifts this 'Daddies' Day'.

Legalize Trans Campaign Kicks Off

A new public education campaign, Legalize Trans, has launched with the goal of drawing increased attention to transgender people and their issues. The campaign, created by activists Asher Kolieboi and Brian Murphy, is selling T-shirts, buttons, and other merchandise bearing the message “Legalize Trans,” a response to what they see as a lack of trans inclusion in American Apparel’s Legalize Gay campaign.

COWARDLY Target kills its LGBTQ+ Pride Month merch, bends knee to right-wing hate

The retailer, which has almost 2,000 locations across the United States, will only stock Pride products in about half of their stores.

We NEED Kum & Go's Gay Rights Merch In Our Lives Right Now!

The collab between the gas station chain and gay video game streamer Justin Moore will benefit the Trevor Project! 

Star Wars Merchandise Sparks Outrage With Exclusion of Lead Female Character Rey

#WheresRey brings light to frighteningly sexist sales tactics and makes us want Rey merch more than ever.

How Twerking at the VMAs Made Miley Cyrus an Activist

She reflects on her past during Carpool Karaoke with James Corden.