WATCH: Masters of Sex Prove to be Masters of Advertising with New "Undress Me" Promo

There have been countless parodies of the viral video "First Kiss" since it was released in March, but Showtime has taken it to the next level by enlisting the help of the video's director Tatia Pilieva for their newest promo. In this adorably awkward 3 minute ad, 10 couples meet each other on camera for the first time, then proceed to take each other's close off and hop into bed.

It's the perfect "First Kiss"/Masters of Sex mashup, and even features two same-sex couples, so there's really something for everyone (and better be, since Masters of Sex does feature a lesbian lead character played gloriously by Annaleigh Ashford). Showtime's hit returned for its second season yesterday and lead actress Lizzy Caplan recently received an Emmy nomination for her portrayal of Virginia Johnson, so tune in or miss out on one of the most scientifically sexy programs around.