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Lush's New LGBT-Inclusive Ad Campaign Is Too Cute to Handle
Lush can have all of our money because of these pro-LGBT ads.
Lush, the well-known bath bomb purveyor and everyone's favorite progressive cosmetics company, revealed a brand new ad campaign last weekend, and it is one of the most adorable and queer-inclusive ones we've seen in a while.
\u201cOur Valentine's Day goodies are even better when you've got someone to share them with. Online and in shops now: https://t.co/e7OJujFK3I\u201d— Lush North America (@Lush North America) 1484852343
\u201cLast week, we posted a photo that created quite the stir! Let us set the record straight. Big tubs - they do exist! #bathgoals #loveislove\u201d— Lush North America (@Lush North America) 1485197697
\u201cTo everyone marching today, time for some well-deserved bubbles! #bettertogether #womensmarch #loveislove\u201d— Lush North America (@Lush North America) 1485046032
The campaign, which launched to gear up for Valentine's Day, features pictures of a gay couple and a lesbian couple bathing together in a tub using Lush's famous, all-natural, cruelty-free bath products. But this isn't the first time Lush has taken a stand for LGBT people. Shortly after marriage equality was passed in 2015, the cosmetics brand sold a #GayIsOk bath bar in a majority of their stores, with the proceeds benefiting LGBT charities across the world.
Lush's latest ads are simple yet sweet way to center non-heteronormative couples during a holiday that is overwhelmingly marketed to straight couples, and we couldn't approve of it any more if we tried!
Raffy is a Los Angeles-based writer, editor, video creator, critic, and digital director of Out Magazine. The former editor-in-chief of PRIDE, he is also a die-hard Rihanna and Sailor Moon stan who loves to write about all things pop culture, entertainment, and identities. Follow him on Instagram (@raffyermac) and Twitter (@byraffy), and subscribe to his YouTube channel.
Raffy is a Los Angeles-based writer, editor, video creator, critic, and digital director of Out Magazine. The former editor-in-chief of PRIDE, he is also a die-hard Rihanna and Sailor Moon stan who loves to write about all things pop culture, entertainment, and identities. Follow him on Instagram (@raffyermac) and Twitter (@byraffy), and subscribe to his YouTube channel.
