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Ellen DeGeneres Steals Oscars' Night with JCPenney Commercials-Video Round-Up

Ellen DeGeneres Steals Oscars' Night with JCPenney Commercials-Video Round-Up

One of the highlights of Hollywood’s biggest night, The Oscars, was the series of JCPenney commercials featuring new spokeswoman Ellen shopping during various phases of history including the Old West, Ancient Rome and Victorian England. Here’s a brief history of the JCPenney / Ellen hubbub - The actress and comedian announced early this month that she’d partnered with the retail giant to be its new spokesperson, a move that immediately spurred the antigay group One Million Moms into threatening to boycott JCPenney if Ellen weren’t fired.

TracyEGilchrist

One of the highlights of Hollywood’s biggest night, The Oscars, was the series of JCPenney commercials featuring new spokeswoman Ellen shopping during various phases of history including the Old West, Ancient Rome and Victorian England.

Regarding Ellen's JCPenney partnership, the actress and comedian announced early this month that she’d joined with the retail giant to be its new spokesperson, a move that immediately spurred the antigay group One Million Moms into threatening to boycott JCPenney if Ellen weren’t fired.

"By jumping on the pro-gay bandwagon, JCPenney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years,” One Million Moms’ blog read.

Responding to One Million Moms, GLAAD launched the Stand Up For Ellen Campaign and JCPenney stood by its spokeswoman, resulting for many in the most interesting part of Oscar night – the Ellen commercials!

Without further ado here is Ellen in a brief history of retail throughout the ages:

Ellen in Ancient Rome: 

In Victorian England: 

As Annie Oakley in the Old West: 

Channeling Lucy Ricardo: 

In the dressing room: 

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30 Years of Out100Out / Advocate Magazine - Jonathan Groff and Wayne Brady

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Tracy E. Gilchrist

Tracy E. Gilchrist is the VP, Executive Producer of Entertainment for the Advocate Channel. A media veteran, she writes about the intersections of LGBTQ+ equality and pop culture. Previously, she was the editor-in-chief of The Advocate and the first feminism editor for the 55-year-old brand. In 2017, she launched the company's first podcast, The Advocates. She is an experienced broadcast interviewer, panel moderator, and public speaker who has delivered her talk, "Pandora's Box to Pose: Game-changing Visibility in Film and TV," at universities throughout the country.

Tracy E. Gilchrist is the VP, Executive Producer of Entertainment for the Advocate Channel. A media veteran, she writes about the intersections of LGBTQ+ equality and pop culture. Previously, she was the editor-in-chief of The Advocate and the first feminism editor for the 55-year-old brand. In 2017, she launched the company's first podcast, The Advocates. She is an experienced broadcast interviewer, panel moderator, and public speaker who has delivered her talk, "Pandora's Box to Pose: Game-changing Visibility in Film and TV," at universities throughout the country.