What is the best way to promote a video app that involves four quirky guys who have long forgotten conventions?

Get them to strip down to their in tighty-whities.

And that’s exactly what Buzzfeed’s try guys did.

This promotional video for Buzzfeed’s app showcases the new heartthrobs of America competing against one another to see who can get naked the fastest. The challenge involves peeling through several layers of underwear to reach absolute nudity in record time.

The short clip shares information regarding the app while keeping your eyes very entertained.  

They just proved stripping to be the answer to all marketing problems.
Maybe even every problem in the world.

Watch the video below to see if your favorite Try Guy won.