In a turn that will shock absolutely no one who has been on Twitter or been unfortunate enough to ever catch Piers Morgan talking on TV, the British shit-stirrer has gone on yet another senseless rant about something that doesn’t meaningfully impact his life in any way.

Today’s topic of choice for Morgan was fake outrage on behalf of Barbie — yes, the toy — that people are assuming she identifies as a woman.

“Is she identifying as a woman, or not?” Morgan, who identifies as an ass, asked on a Good Morning Britain segment about gender specific toys. “Or is she identifying as gender fluid? In which case, she might be, on this particular day, a man.”

One of the women presenting the Barbie and Ken dolls appeared to take him seriously at first, before realizing he loves the sound of his own voice far more than he loves engaging in conversation. She went on to attempt to tell him that feminists have a lot more to worry about than Barbie’s gender, while Morgan petulantly interrupted, insisting “They haven’t. Honestly, they haven’t.”

Possibly the best part of the tantrum (admittedly a low bar) is the face of Morgan’s co-host, Susanna Reid, throughout his whole tirade.

It’s a miracle anyone forced to share space with Piers Morgan on a regular basis doesn’t end up with their face stuck that way.

While it’s hard to keep up with all the unnecessary drama Morgan goes out of his way to create, most recently, he got into an argument with trans activist Munroe Bergdorf after calling gender fluid children “a fad.”

Prior to that, Morgan was completely owned on Twitter by Ariana Grande after he lashed out at British girl group Little Mix and Ari’s mom defended them.

You can watch the video of Morgan desperately clinging to his dreams of indestructible cis white male privilege below, but you may want to go ahead and grab the world's smallest violin first.