Diesel Launched the Selfiest Social Media Campaign Ever

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Alexander is a pop culture fanatic, who loves travelling, Taylor Swift and slaying Twitter, tweet by tweet.

#DieselHero

A photo of a Diesel model from the selfie campaign.

#DieselHero is encouraging fans to post underwear selfies – ha, as if we needed incentive.
Anyways, Diesel has just launched their new Hero fit line of skivvies and along with that came one of the sexiest social media campaigns we’ve ever laid eyes on. Fans must share themselves wearing this new line of underwear using the hashtag – however, what we can’t get enough of is the promo images Diesel has already released.
Check out some of the pics below and gain inspiration on your next #DieselHero undies selfie.