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Even Axe Body Spray Wants Nothing to Do With the Straight Pride Parade

Even Axe Body Spray Wants Nothing to Do With the Straight Pride Parade

Even Axe Body Spray Wants Nothing to Do With the Straight Pride Parade

Axe said gay rights.

rachelkiley

You know a "Straight Pride" parade is a bad idea when even Axe wants nothing to do with it.

The company is undoubtedly best known for their body spray products that are pretty much synonymous with scrawny middle school kids and douchey college bros who don’t shower as often as they should. And as such, when Boston’s ridiculous Straight Pride parade was announced, it wasn’t long before people started joking about how Axe would have one of the only floats.

But despite being known as a pretty “straight dude” brand, Axe was having none of it.

“We’ll be at the parade that matters and this one isn’t it,” the company’s Twitter account responded to one tweet.

Their declaration of loyalty to the gays immediately set off a virtual round of applause from the queer community and its allies across the internet.

But of course, there’s always some jerk who’s gotta step in and make a fool out of themselves.

I present to you: Jill.

Don’t worry, though, none of us need bother taking Jill down a peg, because friggin’ Axe already did it for us.

Do we have “go off, jill” t-shirts yet?? Because they should probably be handed out at the parade that matters this year.

Not long after coining the phrase of the summer, the Axe account posted a video they made in partnership with the Anti-Violence Project, an LGBTQ group based out of NYC.

“This is something we’ve been committed to for years,” a spokesperson for Axe told CNN Business. “We stand up for what we believe in and that includes gay rights and rights for the LGBTQ+ community — LOVE is LOVE.”

And sure enough, Axe is slated join a float at the World Pride parade in New York this year. We stan a company that supports the community both on and offline, and who would have thought that would be Axe body spray? Here for it.

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Rachel Kiley

Rachel Kiley is presumably a writer and definitely not a terminator. She can usually be found crying over queerbaiting in the Pitch Perfect franchise or on Twitter, if not both.

Rachel Kiley is presumably a writer and definitely not a terminator. She can usually be found crying over queerbaiting in the Pitch Perfect franchise or on Twitter, if not both.