New Shaving Commercial Casually Includes Trans Man

Joining the wave of LGBTQ-inclusive commercials this year, Harry’s Shave Company quietly featured a trans man in its latest advertisement.

The commercial centers around the idea that everyone shaves (or doesn’t) for different reasons, based on the wide variety of lifestyles men have today.

“Back in the day, men couldn’t always shave,” the voice over says. “Back in another day, men had to shave. Somewhere in between is a very nice thing: a choice.”

As the ad goes on to list a bunch of different ways and reasons why men shave, they feature models to go along with each moment.

At one point, a trans man — with top surgery scars fully visible — sits in front of a mirror in his bathroom.

“You can shave to feel like you,” the ad says over his moment.

And that’s it. No fan fare, no big deal made out of being inclusive, just…being inclusive.

The commercial comes several months after Gillette’s big campaign asking men to push back against toxic masculinity.

Gilette has also pushed for inclusiveness this year by including teenage transgender model Jazz Jennings in its #MySkinMyWay campaign for its female-targeted Venus razors.

"I think trans representation and visibility is the most important thing because trans people face so much discrimination, and that comes from a lack of understanding of who they are," Jennings said in an interview about the campaign with Refinery29.

"It allows someone to see trans people, and realize we’re human beings too and that we’re just living their lives. And really, what's more human and normal than shaving?"