June is LGBT Pride month and Google is showing their support with a campaign featuring a trans man for Google My Business, the company's newest tool to aid local businesses. The campaign features Jacob Nothnagel, a transgender man from Kansas City, Missouri, and the gym that helped him through his transition, City Gym.

This is Nothnagel in selfie-taking mode.

 

A photo posted by Jacob (@thegrizzzzz) onApr 6, 2015 at 8:33pm PDT

Here he is working out at City Gym:

 

A photo posted by Jacob (@thegrizzzzz) on

Feb 5, 2015 at 8:31am PST

Nothnagel started documenting his transition three years ago by uploading videos to YouTube. He makes new videos to update viewers on changes in his body every month or so. You can watch his whole journey here, or you can also check out his Instagram, where he shares a lot of photos of his cats.

Hailee Bland Walsh, the owner of City Gym, says in the ad:

It was never an intention to create a space specific for any group. But what a testament it is to create a space where any group feels comfortable. When people are looking online for a different type of gym, somewhere that's safe and inclusive... I want them to find us.

Watch the powerful campaign below:

Tears with a chance of awwwww.