If you missed the news, The CW is breaking ground by producing a pilot featuring a gender non-conforming lead.

And now Glamorous has found its star.

Ben J. Pierce, an openly gay actor most recently known for his role in Fuller House, has been chosen to play Marco, a gender non-conforming high school student who “lands the gig of a lifetime interning at a cosmetics company whose products he panned on YouTube.”

Pierce seems to be a natural choice for Marco, with an Instagram account proving he already has no qualms subverting gender norms.

The young actor also has his own YouTube channel with 221k subscribers and a number of makeup tutorials for "sweet guys, gals, nonbinary pals."

...AND though he already had a fledgling YouTube music career as "Benny," Pierce recently launched a brand new channel.

"I’m so proud to say that five years later I’m gayer than ever and I’ve rebranded as Miss Benny," he said in a tumblr post.

His first music video as Miss Benny, "Rendezvous" features him slipping seamlessly between a gorgeous gown and a cowboy get up.

In addition to Pierce, The CW reports that Pierson Fodé has been cast as Chad, described as an “ambitious alpha male who works at the cosmetics company his mother founded, styling himself as her heir apparent.”

So far, Brooke Shields and Jade Payton have been set to star in the pilot as well, and Eva Longoria is slated to direct.

Glamorous is being developed by Jordon Nardino (Quantico, Star Trek: Discovery) and executive produced by Damon Wayans Jr.