Taylor Swift Attempts to Rebrand Herself with the Lyric Video for 'Look What You Made Me Do'

While the internet was ablaze over "Look What You Made Me Do," Taylor Swift’s newest single from her upcoming album, Reputation, Taylor also just casually released the lyric video for the song late last night.

The lyric video, created by ODD and produced by Taylor Swift and director Joseph Kahn, is part of a rebranding attempt at a darker, edgier image for Swift.

We’ll just say it like this: Taylor doesn't want you trying her anymore. Whether or not that will actually stop the hate, or just add fuel to the flames, only time will tell...

Check out the the whole lyric video for "Look What You Made Me Do" below! And let us know your thoughts in the comments and on Twitter!