If there’s one thing Lil Nas X is as good at as making music, it’s building up the hype around hearing it. Case in point, his latest single, “Late to Da Party” featuring YoungBoy Never Broke Again, drops this Friday.

The singer has been building the anticipation about this new song with a series of hilarious, fake promotional ads promising everything from a free fat *ss, a chance to meet a homophobic dog, and even free c*ck for anyone who pre-saved the new song.

Lil Nas X finally announced the track’s release date via Twitter but, of course, had to do it with a lot of humor and a bunch of shade. The video is a parody of a BET Awards ad, piggybacking off the feud that followed the “Industry Baby” being shut out of any BET nominations this year, despite being nominated for five Grammys for his album Montero. In response, the singer capitalized on the snub by calling out the network for homophobia on social media and posted a video of him teasing “Late to Da Party” while singing “f*ck BET” over the track.

BET responded with a statement in support of the singer. “We love Lil Nas X. He was nominated for a best new artist BET Award in 2020 and we proudly showcased his extraordinary talent and creativity on the show twice,” the network’s statement reads. “Unfortunately, this year, he was not nominated by BET’s Voting Academy, which is comprised of an esteemed group of nearly 500 entertainment professionals in the fields of music, television, film, digital marketing, sports journalism, public relations, influencers, and creative arts.”

“At BET we are passionate advocates for the wonderful diversity that exists within our community,” the network added. “We are committed to using all of our platforms to provide visibility and inclusion for all of the many intersections of the Black community.”

While Lil Nas X didn’t respond directly, his feelings on the matter seemingly remain clear.