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Women Wingnuts Slam Sexy Chobani Ad Featuring Married Lesbians in Bed

Women Wingnuts Slam Sexy Chobani Ad Featuring Married Lesbians in Bed

Women Wingnuts Slam Sexy Chobani Ad Featuring Married Lesbians in Bed

One Million Moms says yogurt maker Chobani 'should be ashamed' of a TV commercial that they say tries to 'normalize sin.'

One Million Moms, the ladies' league of the ultraconservative and antigay American Family Association, is condemning a new TV commercial for Chobani yogurt featuring two naked married women sharing a bed.

The ad, in the words of Jezebel, features a woman wearing nothing more than a bedsheet “sensually eating Chobani yogurt in bed, sensually stroking the foot of her bedmate, who is also a lady.”

“Nothing says 'vacation relaxation with my same-sex lover' like Chobani yogurt,” reported SheWired. “At least that's the vibe of the company's surprisingly sensual new commercial, in which a woman makes sure she's not leaving one bit of Chobani behind on her spoon before playfully awakening the sleeping woman next to her.“

And they’re wearing matching wedding bands, which, as Jezebel reported, reveals “how hard One Million Moms has to watch these ads: scanning, rewinding, pausing with horror on the split-second frame showing a Demonic Gay Wedding Ring on a Be-Lesbianed Finger.”

One Million Moms demands action, according to its website, calling for followers to phone, email and post complaints on Chobani’s website and Facebook.  The group denounces the commercial, demands Chobani pull it from the airwaves “and remain neutral in the culture war.” It also threatens the company with a boycott:

“This commercial not only promotes same sex relationships by including two lesbians, but also same sex marriage because the two women wear matching wedding bands. The ad states, 'To Love this Life is to Live it Naturally.' There is nothing natural about homosexuality.

“What does selling yogurt have to do with gay sex? Nothing at all, but Chobani wants to make the association. One Million Moms continues to stand up for Biblical truth, which is very clear in Romans 1:26-27 about this particular type of sexual perversion. ... ”

“Let Chobani know that continuing to air this ad and offensive advertisements in the future will force your family to make the decision to no longer purchase Chobani products.”

A spokesperson for Chobani issued this statement to The Advocate:

"As part of our founding mission to make better food for more people, inclusiveness and equality are at the heart of Chobani. We launched our 'Love This Life' campaign back in May to celebrate and acknowledge all walks of life with modern American stories that reflect our fans and consumers. We’re proud that our products are enjoyed by all and we celebrate that diversity whenever — and however — we can."

The Advocate debuted the new advertisement Monday in a slideshow about businesses supporting LGBT rights during Pride Month. The spokesperson for Chobani, which took on Russia’s anti-LGBT laws at the Sochi Olympics last year, told The Advocate the company thinks of itself as continuously supporting “equal rights for all, including LGBT." 

The yogurt maker is hardly the first corporate target of One Million Moms. Previously, they've launched campaigns against Honey Maid, Oreo, JCPenney, Macy’s, Girl Scouts, NBC and ABC, Walt Disney World, DC and Marvel comics, and a cartoon about a gender-fluid superhero named She-Zow.

You can watch the Chobani ad below and share it with friends should you so desire. Also see the other pro-LGBT companies featured in The Advocate's slideshow.

Advocate Channel - The Pride StoreOut / Advocate Magazine - Fellow Travelers & Jamie Lee Curtis

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Dawn Ennis