PBR Tells Drinkers to 'Try Eating A*s' in Amazing Deleted Tweets

Pabst Blue Ribbon took a shocking approach to advertising in the new year with a tweet suggesting people “try eating ass.”

The tweet took aim at people going alcohol-free for the month, asking, “Not drinking this January?” and suggesting in response, “Try eating ass!”

It’s a bold and confusing move for just about any brand, and people immediately had some questions about what was going on.

Whoever was running the account at the time also kept going off in the replies.

“Ask your mom,” they wrote in response to someone who asked the difference between PBR and ass. “And dad.”

And some other brands actually got in on the weirdness.

The tweets were deleted within a matter of hours, and vice president of marketing Nick Reely apologized on behalf of the company in a statement to AdWeek.

“We apologize about the language and content of our recent tweets. The tweets in question were written in poor judgment by one of our associates,” he said. “In no way does the content of these tweets reflect the values of Pabst and our associates. We’re handling the matter internally and have removed the tweets from our social platforms.”

If any brand could get away with a tweet like that, it would probably be PBR. And despite everyone’s initial confusion, a lot of folks were disappointed that the company, apparently, does not actually value eating ass.

Particularly with the apology in mind, the whole thing reads a lot like that Saturday Night Live sketch in which Harry Styles plays a horny gay Sara Lee social media manager who keeps posting explicit private content to the Sara Lee Instagram account.

PBR really should have committed to the ass-eating bit. New year, new branding.