Victoria Beckham joins her husband, David Beckham, and many other scorching celebrities who have stripped down to their undergarments as a luxury brand's spokesperson. 

Posh is featured showing some fierce skin in the new campaign for Emporio Armani Women's Underwear. Designer Giorgio Armani says he chose the former Spice Girl because she is a 'stylish and intriguing woman.'  The high drama snaps certainly capture just that!

Other hot advertisements to keep an eye out for:  Jessica Alba hawks for Campari, as Eva Mendes and Salma Hayek have in the past.  The still glamazon as ever Helena Christensen (you may remember her smoldering face and frame from  Chris Issak's music video for "Wicked Game"),  channels the hottest pirate since Captain Jack Sparrow for lingerie line Agent Provocateur.  She joins the luscious ladies Kate Moss, Dita von Tesse and Maggie Gyllenhaal among the fairest females to work with the line. 

Last but not least, Madonna strikes a pose for Luis Vuitton.  The designer of the new handbag line, Marc Jacobs requested Madonna personally via text message and photographer Steven Meisel showcased her fit features in a smoky French-style brasserie.