It has been a whirlwind of a week since Donald Trump’s return to the White House, which, as promised is proving to be oligarchy-central.
Among the many executive orders signed was the “Ending Radical and Wasteful Government DEI Programs and Preferencing” action, which claims the Biden Administration “forced illegal and immoral discrimination programs, going by the name ‘diversity, equity, and inclusion’ (DEI).”
Unfortunately, companies including Meta, Amazon, Walmart, McDonald’s, Target, Lowe’s, and many more complied and removed these programs.
Fortunately, other brands, like Costco and Ben & Jerry's are not backing down from their programs, nor are they intimidated by Trump’s salesman tactics and threats.
Over the weekend, the progressive ice cream Ben & Jerry's came under fire from all the MAGA-hats for doubling down on their DEI programs and maintaining their status as an ally for BIPOC and LGBTQ+ communities.
With all that in mind, it shouldn’t come as a shock that they posted a video in response to people telling them to “stick to ice cream.”
To which Ben & Jerry's responded: “We use our power, our privilege, our platform, and our relationship with our fans to advocate for progressive social change,” they said in a video posted to their official TikTok. “So no, we’re not just gonna ‘stick to ice cream.’”
They went on to reiterate they would not “stop fighting laws that restrict trans rights, ban books, and roll back abortion protections,” and that “part of their DNA” has been caring for and helping these marginalized communities and that we must "dismantle white supremacy."
As with Costco and any other company brave enough to stand up for what’s right, MAGA is calling for a boycott of Ben & Jerry’s.
During all of this chaos, it’s a positive sign that some companies are sticking to what they believe.
Check out the video below, and keep scrolling for some other reactions.
@benandjerrysWe’ve spent 46 years fighting for a more just world for ALL and year 47 will be no different. Your voice matters more now than ever. Sign up to join the movement and take action with us and our partners at the link in our bio. ✊🏿✊🏾✊✊🏼 #benandjerrys #justice
"We’ve spent 46 years fighting for a more just world for ALL and year 47 will be no different. Your voice matters more now than ever."
"This is the latest Ben & Jerry’s video that has folks talking and MAGA losing their shit! We need to support @benandjerrys y’all, because we don’t ever want them to “stick to just the ice cream”."
"Not some of the grocery stores locking up the Ben & Jerry’s ice cream… smh. I hope Ben nem see that shit & get to suing. That has to be a violation of contract."
"Man I need to go buy more Ben and Jerry's."
"So maga is going to boycott Ben & Jerry’s for what ? Because B&J stand up for what’s right ? No one cares if the maggots stop eating ice cream. It’s more for the democrats!"
"Well, I really doubt many MAGAs were buying Ben & Jerry’s anyway, and sane people will remain loyal."
"My dad told me a story when Ben and Jerry had just started their business and were selling ice cream samples at one of my (black) grandfather's country music concerts in the 1980s. Said they were some of the nicest two people he'd ever met. Nice to see them on this list."
"Stores are locking up Ben & Jerry’s ice cream so it can’t be sold because they took a stand against the government. Wow."
"Ben & Jerry’s always been the best ice cream!!! I LOVE THIS"
"I love this, and support all corporations that fight against fascism. Good on Ben and Jerry's."
"As someone who is lactose intolerant I will be eating more Ben & Jerry's"
"I am not an ice cream girl but I will be… I also hear that stores are making it harder to buy B&J by locking the shelves and things. Go get y’all some Ben and Jerry’s they are standing for everyone’s rights."