Following his last PRIDE premiere "Disciple," "All American Boy" crooner Steve Grand is back with another music video for his song "Pink Champagne" off of his latest record, not the end of me. 

Just ahead of Pride Month, the openly-gay 29 year old explores the duality of having fun and drinking in the summer sun and toeing the line between a good time and addiction. 

"'Pink Champagne' explores my tumultuous relationship with alcohol, from within the lighter context of fun and partying, to the darker moments where it's consumed in excess and/or isolation in a misled attempt to mask pain," Grand told PRIDE.

"I think on some level, everyone can relate to what it's like to have a relationship with something that can go from frivolous and fun, to abusive and toxic. For some of us, identifying that line between 'fun' and 'toxic,' isn't always so black and white, and that's where we find ourselves getting into trouble."

Watch the video for "Pink Champagne" below!