Now Transphobes Are Mad About Dylan Mulvaney's Partnership With Nike

In addition to the hateful comments under Mulvaney’s post, bigots are going off Instagram to demand people boycott Nike over their decision to advertise to the influencer’s audience of 1.7 million through her posts.

Former Olympian swimmer Sharron Davies called the partnership “a kick in the teeth” and suggest people stop spending money on Nike products to get them to “listen.”

“Dylan is advertising sports bras when there’s nothing to put in the sports bra — when actually it's really important women get proper support when they do sport,” she said. “It just doesn’t make sense.”

Acting like flat-chested women modeling bras is something new to society with Dylan’s post is downright hilarious, as is the idea that one single person wearing a piece of clothing should represent the fit for all people who might wear it. And there are plenty of folks who might have a fit similar to Mulvaney’s who are out there shopping for sports bras — suggesting otherwise is bizarre.

Davies’ other complaint is that there isn’t a lot of money going towards similar sponsorships for professional female athletes, and while there is likely truth to that, the monetary difference between a sports brand partnering with a pro athlete and paying an influencer for an Instagram post is likely vastly different. And either way, it has nothing to do with Mulvaney being trans — partnerships like this with influencers remain common for brands like Nike, and you didn’t see anyone kicking up a fuss about it for “in defense” of pro athletes before now.

But Nike offered their support for Mulvaney in no uncertain terms, commenting on Instagram that “hate speech, bullying, or other behaviors that are not in the spirit of a diverse and inclusive community will be deleted.”