It’s Pride month, and more and more companies are courting LGBT consumers with heartwarming ads that include queer families, and it’s a beautiful thing. Wells Fargo touched our hearts with a recent ad featuring moms learning sign language in preparation to adopt a hearing-impaired girl, Target launced a Pride section, and now, Tylenol’s latest ad, from Oscar winner Dustin Lance Black, features gay dads, and a cute young, female couple at prom.
The new ad will air on television next week, and will be part of a three-month campaign during which 10 real families will be filmed in series of "docu-shorts," all to be housed on a microsite, HowWeFamily.com.
It’s so adorable it makes us wish we were in high school all over again so we could go to prom with the person we really wanted to be with.
Just try not to, “awwwww” while watching:
Have you liked us on Facebook?