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Uno Launches Pride-Themed Deck, Donates $50k to It Gets Better Project
"We are thrilled Mattel has chosen to partner with a non-profit serving a diverse global community of LGBTQ+ youth."
UNO has partnered with the It Gets Better Project to launch UNO Play with Pride, a special edition of the classic card deck celebrating the LGBTQ+ community in honor of Pride Month!
"UNO is a celebrated game with the ability to transcend age, culture, and language while bringing people together — something we aspire to do at the It Gets Better Project," said Eboni Munn, It Gets Better's director of brand marketing, content, and creative. "We are thrilled Mattel has chosen to partner with a non-profit serving a diverse global community of LGBTQ+ youth for its first-ever Play with Pride deck, and we look forward to continued inclusivity and representation that reflects the world we live in."
Mattel, UNO’s parent company, will donate $50,000 to the It Gets Better Project as a part of the partnership.
"UNO Play with Pride champions diversity in the toy aisle while supporting the It Gets Better Project’s mission to uplift, empower and connect LGBTQ+ youth around the world," said the card company in a statement.
The UNO Play with Pride Deck is available for $5.99 exclusively at Target today.
Taylor Henderson is a PRIDE.com contributor. This proud Texas Bama studied Media Production/Studies and Sociology at The University of Texas at Austin, where he developed his passions for pop culture, writing, and videography. He's absolutely obsessed with Beyoncé, mangoes, and cheesy YA novels that allow him to vicariously experience the teen years he spent in the closet. He's also writing one!
Taylor Henderson is a PRIDE.com contributor. This proud Texas Bama studied Media Production/Studies and Sociology at The University of Texas at Austin, where he developed his passions for pop culture, writing, and videography. He's absolutely obsessed with Beyoncé, mangoes, and cheesy YA novels that allow him to vicariously experience the teen years he spent in the closet. He's also writing one!
