If you're looking for a pair of running shoes made by an LGBT-friendly company then look no further than Adidas. The company has already shown its inclusivity in many ways, but this pic of two women (one on tiptoes) in Adidas shoes facing each other, ostensibly for a kiss, wins everything. The company posted the 'awwww'-inspiring pic with the caption "The love you take is equal to the love you make" on its Instagram page just in time for Valentine's Day.
But Adidas isn't just about being cute. The company stands by its support of LGBT people and athletes the company sponsors. In a bold move this week Adidas became the first athletic company to guarantee it would not terminate endorsements of contracted athletes who come out as lesbian, gay, bisexual, or transgender, a move that ultimately could encourage more athletes to come out.
“Adidas acknowledges and adheres to the principles of diversity, as this is a central part of the Adidas group philosophy," the new clause reads. "Therefore Adidas warrants that this agreement will neither be terminated nor modified in case the athlete comes out to the public as a member of the LGBT (lesbian, gay, bisexual and transgender) community," Adidas chief financial officer Robin Stalker announced at a conference in England over the weekend.
If you're feeling the love for Adidas and you really want to rock some super-cute, ultra-queer sneakers, then look no further than the Adidas Pride Pack, which the company released last June.
Sapphic outlaw moviesNew Line Cinema; A24; Samuel Goldwyn Company
From left: Jena Malone, Jodie Foster, Jay-Z, and Kendall and Kylie Jenner.Featureflash photo Agency/Shutterstock; Tinseltown/Shutterstock; Tinseltown/Shutterstock; Taylor Hill/FilmMagic
Kirkam/Shutterstock
