New York Times Style Section Talks Watches & Women, Shows us what a $333,000 Watch Looks Like

The New York Times ran a piece recently week called, "Women and Watches; It's Complicated," which chronicles the change in marketing of mens watches to womens wrists. With more women entering the workforce in incredibly far reaching ways (and I am including globally), the article features female CEOs, jet setting marketing managers, public relations representatives in Moscow, and more.

The article lends itself to a poignant concept, focusing on the idea that women are demanding options that traditionally (for whatever reason!) have only been reserved for and/or marketed to men. Options like being able to tell time in multiple time zones. Kathleen Beckett, Fashion and Style Writer for the New York Times explains, "Women's tastes and needs in watches are changing, and watchmakers are increasingly acknowledging the change, in models with complications designed with women in mind." Notice the word "complications" -  this means the watch market has declared that women are ready for watches with more features and higher concepts. 

Thank you?

But as I looked up the watches featured in the NYT article, I was shocked to find out how much the 1% are spending to tell time. They do know that the sun tells time too, right? And it's free?

Have a gander at this list, learn some new brands. If you are not absolutely jaw-dropped like I was, please feel free to send me a gift certificate to any of these companies. 

1. The article features SevenFriday Watches 

"Ms. Lunkina owns a man's SevenFriday, a Swiss-designed watch built around a Japanese mechanical movement, and a Maurice Lacroix moon-phase watch that she uses to keep track of hair appointments - but for reasons that, like the watch, are complex. 'Hair will grow faster if you cut them on a growing moon," she wrote in an email. While a waning moon is better "if you would like to keep the hairstyle unchanged." (NYT).

Who knew that the moon could inspire haircutting appointments? Or more importantly, that haircuts could inspire such a beautiful watch. 

SEVENFRIDAY   $1,150.00   

This watch is the cheapest on the list featured. Let's move on. 

2. Franck-Muller and his "Lady Tourbillon" made just for ladies. "Frank Muller, the self-titled Master of Complications, offers a Lady Tourbillon with a heart-shaped tourbillon designed 'specifically for women in mind." (NYT).

I personally would pass on something with a heart on it, if this watch is marketed towards women, it'd definitely not tomboys.  All of this made me want to find the men's version of this watch. 

Slightly more attractive but to the tune of 10,000.0+, you may opt for the rip-off brand here for 108 dollars. 

3. Chanel

"The offer of complications for women has grown very much," said Nicolas Beau, Chanel's international watch director. But where "men buy for the mechanism, women buy for the beauty of the mechanism," he said. That beauty can be seen here in the Premiere Flying Camillia watch designed just for women.

I couldn't even find a price on this one, just this video. Good luck folks. 

3. Chaumet

In Chaumet's "Catch me...if you love me" watch, the hands are replaced by a spider and a bee, spinning in a web that replaces hour markers. The symbolism is "seduction, it is creativity, it is poetry, it is joyful." Ms. Rouhier said. 

No. PRICE: $87,688.00

4. Van Cleef & Arpels 

"Van Cleef & Arpels believes in the power of poetry so much that it has trademarked "Poetry of Time" and "Poetic Complications" to describe a collection of jeweled watches with complications (including one that features fluttering butterflies)." 

Poetic Astronomy Watch in this collection : $333,000.000

Wow. A 333,0000 dollar watch. And would you believe there are more expensive ones out there than that? Thanks for taking a trip through time with me. In case you're needing to get your feet back on the ground, visit our list of recommended wood watches for Fall. 

In All Things Tomboy, 

Lianna