Día de los Muertos, the holiday where Mexican and Latin American communities honor their deceased loved ones, is coming up and Doritos has released a new ad celebrating LGBTQ+ pride.
On the Day of the Dead, families create ofrendas, an altar to remember their late loved ones that create a bridge between the afterlife and the living world so that the family can be reunited once again.
In Doritos Mexico's new Spanish commercial, a family goes to visit their Uncle Alberto. All of a sudden, his spirit appears alongside one of a mystery man.
"Who is he," Alberto's family asks.
“He’s Mario, my partner,” Alberto shares, with a loving look to his love.
The younger members of his family at first share shocked glances, then Alberto's elderly sister jumps in.
“What a miracle!" she says. "I thought he would be alone forever.”
Alberto and Mario share a loving embrace, and I'm not crying, you are.
"It’s never too late to be your true self," the commercial concludes, alongside the hashtag “#PrideAllYear.” The ad is going viral on Twitter and TikTok.
Watch the original commercial below:
