Taylor Swift is no stranger to breaking records but with the release of her new album Midnights, she's checked off an onslaught of streaming and sales landmarks we didn't even know existed.
The 13-track album was released on October 23 alongside the music video for the lead single, "Anti-Hero". The music video currently has 42 million views, and Billboard announced today that the song has become her ninth no. 1 single, and the fifth to debut at no. 1, which matches Ariana Grande's record.
Midnights marks Swift's 11th no. 1 album, marking the biggest week for any release in seven years with 1.6 million total consumption in the US and 3 million worldwide. The last album to sell over 1 million copies in its first week was Swift's 2017 album Reputation. Moreover, Midnights also broke the record for the biggest vinyl sales week for any album ever and surpassed 1 billion global album streams in under a week.
Talk about power.
Swift also becomes the first artist in chart history to occupy the entire Top 10 songs and she now boasts the most Top 10 entries among women in the chart's history, with a total of 40. The standard album currently occupies 13 of the top 15 spots on the chart. The other two spots are occupied by queer artists: "Unholy" by Sam Smith and Kim Petras, and Steve Lacy's "Bad Habit."
A press release reports that Midnights would've landed every spot in the Top 10 with streams alone. Midnights becomes the first album of all time to have 10 songs enter the top 10 of the Billboard Hot 100. The other five songs on the 3am edition have landed elsewhere in Billboard's Top 50. Overall, Swift has also become the first female artist to have 100 Top 40 songs in the chart's history.
We're only one week into Midnights, so we can only guess as to which records Swift will break next.
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