Curve Mag Editor to Head Panel on Marketing to Lesbians

Merryn Johns, Editor in Chief, Curve Magazine, together with Jennifer Vanasco, Editor in Chief, 365gay.com/Logo, will be presenting the Lesbian Marketing Panel - Lesbian consumers are often depicted as marginal, reluctant or elusive, when in fact the opposite is true. You just need to know how to find them. The panel will be part of the LGBT Marketing Conference held in New York City on April 29.

Merryn Johns' angle will be in presenting Lesbian Myths and Marketing: How To Reach An Elusive and Lucrative Segment. The talk will challenge some of the stereotypes about lesbians that persist and cause advertisers to underestimate this diverse and savvy market segment. It will illustrate the breadth of the lesbian demographic, and outline what lesbians seek from brands, products and services. Discover why representation is so important to lesbians, how to balance a business message with political insight, and how to directly reach this strong market segment, domestically, internationally and through print and online media.

Merryn Johns is the Editor in Chief of best-selling lesbian magazine, Curve. She was previously Editor in Chief of Australia’s lesbian magazine, LOTL, and Founding Editor of international queer women’s lifestyle magazine, BOUND.

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