JCPenney Made An Awesome (and Body Positive) Statement With Its New Plus-Size Campaign

Inclusion is something many people of size aren't always afforded, especially when it comes to the world of retail and fashion, but popular American department store JCPenney is joining in the movement to celebrate people of all shapes and sizes with their new plus-sized ad campaign called #HereIAm — and it's AWESOME.

A recently released video by JCPenney promoting the new campaign features many popular faces (who also just happen to be plus-sized women) telling their stories of how they are empowered by their size, the likes of which including style blogger Gabi Fresh, Project Runway star and fashion designer Ashley Nell Tipton, and openly bi singer-songwriter Mary Lambert.

"My size isn't an indicator of my worth," Lambert said, promoting #HereIAm. 

"I am beautiful. I am sexy. I am everything," Tipton added.

Watch JCPenney's empowering #HereIAm video below, and share your stories of loving your body in the comments and on Twitter!

h/t: Mashable