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Equinox's Empowering Pride Ad Explores the LGBTQ Alphabet
"Knowing that there are other people that don't fit into the boxes is very empowering and inspiring."
Luxury fitness brand Equinox partnered with The LGBT Community Center to create The LGBTQAlphabet, a powerful advertisement campaign designed to explore "who you are and how you love."
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Directed by Jordan Bahat and choreographed by Andrew Winghart, the vibrant five-minute video unapologetically celebrates different kinds of identities and queerness, including drag, femme, intersex, kink, masc, nonbinary, and vogue.
According to NewNowNext, Equinox's creative director, Liz Nolan, wanted to showcase the power of living authentically.
"We’ve spent the past few years pushing deeper into the notion that 'what you commit to is who you are,' and this film is a through-line for us, empowering viewers to find their own ways of expressing all the color, variation, and realness inherent in one’s identity," Nolan said.
Watch the empowering video below!
Taylor Henderson is a PRIDE.com contributor. This proud Texas Bama studied Media Production/Studies and Sociology at The University of Texas at Austin, where he developed his passions for pop culture, writing, and videography. He's absolutely obsessed with Beyoncé, mangoes, and cheesy YA novels that allow him to vicariously experience the teen years he spent in the closet. He's also writing one!
Taylor Henderson is a PRIDE.com contributor. This proud Texas Bama studied Media Production/Studies and Sociology at The University of Texas at Austin, where he developed his passions for pop culture, writing, and videography. He's absolutely obsessed with Beyoncé, mangoes, and cheesy YA novels that allow him to vicariously experience the teen years he spent in the closet. He's also writing one!
